Tokyo based eAccess , one of Japan’s leading IT companies , has seen its revenues slow dramatically from its adsl broadband business and is looking to substantially pick up growth from its customers who use smartphones.
In a move that may well signal a change in direction , Google has announced that in addition to its text based ads , it is also to start selling contextually based video ads , as part of its AdSense for video advertising programme and has already signed up twenty customers.
Following its recent acquisition of aQuantive . Microsoft is launching a new advertising/marketing initiative that is based much more around the activities that precede and include a sale , rather than just the ‘last ad clicked’ approach which is currently the norm within online advertising.
With apologies to anyone who hates new buzz words , the inevitable transfer of phishing from mainstream online computers to internet phones and the potential danger of what it means has ensured the word vishing will be with us for some considerable time to come.
Ukraine may not be the first country you’d think of in relation to the mobile internet , and the mobile internet may not be the first thing you would think about in relation to the Ukraine , especially given the fact that its currently being threatened with having nuclear weapons pointed at it by Russia ! however…
T-mobile’s announcement at the World Mobile Congress in Barcelona that it is switching from Google to Yahoo to power its search capabilities on its web’n'walk service shows how the mobile internet territory is by no means as one sided as people tend to assume.
There is a belief that Google is the Microsoft of online search and completely dominates the market. This isn’t true but people believe it nevertheless.
Following on the theme of how to develop mobile advertising , there are reports Google has been trialling a very low key programme of video ads on its search results page with a view to rolling it out onto mobile search if it proves attractive.
Following on from the CBS story about targeting personalised ads , reports coming out of the Mobile World Congress in Barcelona show that a number of key players are trying to come to grips with the whole concept of mobile advertising , quite how to make it effective and recognising that it is fundamenatlly different to current online advertising.
Hi and welcome
This site is about what is commonly being called the mobile internet .
It is becoming increasingly easier to access the internet on mobile devices , currently cellphones and smartphones.
This will undoubtably change as devices become more ‘multi-functional’ and specific to certain needs ie music, medical tracking , social networking etc.
The point of this site is really twofold.
Firstly to highlight the development of mobile access through different devices ie phones, clothes , watches, etc.
( as well as more whacky ways i.e. refrigerators ! )
Secondly to look at some of the issues that will uniquely affect the growth of the mobile internet , ie: security, privacy, advertising etc
I hope you find the site useful and please feel free to contact me as below and/or visit my homepage
thanks
dominic
dominic birtwistle
e-mail : dominic
phone : +44 (0) 7776 090 020
website: www.dombirt.com
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In what sounds a slightly creepy move , CBS is teaming up with a social networking site called Loopt which tracks whereabouts of families and friends of subscribers through a GPS system in order to send targeted ads to people , based on their current whereabouts and what they are likely to find useful , ad – wise , about their location !