How to make money out of the internet has almost been its main problem since it started. Getting people to visit and use sites is one thing , ' monetising ' them can often be quite different , as You Tube and Twitter are currently showing.
Trade ssociations come in different shapes and sizes and have differing levels of effectivesness.The Mobile Marketing Association seems to have quite an impressive membership and certainly has some good aims in terms of helping develop areas of the mobile internet.
Great article in the International Herald and Tribune that basically asks the question , where is all the mobile advertising ? It follows on slightly , in a different context , to the chicken and egg question that the iPhone to Canada issue raises.
The article focus’s on the amount of hype that has and does exist around mobile advertising and ask’s , where’s the beef ? Where is all this great mobile advertising , has anyone seen it ?
In an interview with the BBC , Tim Berners-Lee has strongly come out against the idea of an ISP being able to sign him up to any form of advertising based on his personal web surfing habits.
( photo:bbc/pa)
Return2Sender was Ireland’s first Mobile Marketing agency , founded in 2000 , and seemingly at the forefront of being involved with the development of the mobile internet in Ireland.
They have produced what they say is the first made-for-mobile ad in Ireland and possibly the world.
Not entirely sure it works for me , but is a great thing to have done !
The term behavioural targeting one of those awful phrases that is set to become embedded in our language and culture as it embraces the different ways companies will look to collect information on consumers with a view to selling them more specifically targeted goods
In a move that may well signal a change in direction , Google has announced that in addition to its text based ads , it is also to start selling contextually based video ads , as part of its AdSense for video advertising programme and has already signed up twenty customers.
Following its recent acquisition of aQuantive . Microsoft is launching a new advertising/marketing initiative that is based much more around the activities that precede and include a sale , rather than just the ‘last ad clicked’ approach which is currently the norm within online advertising.
Following on the theme of how to develop mobile advertising , there are reports Google has been trialling a very low key programme of video ads on its search results page with a view to rolling it out onto mobile search if it proves attractive.
Following on from the CBS story about targeting personalised ads , reports coming out of the Mobile World Congress in Barcelona show that a number of key players are trying to come to grips with the whole concept of mobile advertising , quite how to make it effective and recognising that it is fundamenatlly different to current online advertising.